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Yeti Coolers unveils first store

YetiYeti Coolers LLC is ready to pull the veil off its first retail store at 220 S. Congress Ave. — a major step for the company to directly reach consumers, and a promising development for a long-vacant property at the gateway between downtown and trendy shopping to the south.

The 8,000-square-foot space is packed with scenes from the outdoors, such as a fishing skiff and taxidermied bear, plus plenty of Austin mementos that pay homage to the hometown of founders Roy Seiders and Ryan Seiders. The brothers started the company in 2006, and over the past decade-plus have grown it into a business with 300-plus employees and annual revenue of more than $468 million.

The flagship also store includes a bar, a stage, neon signs by Evan Voyles (owner of Neon Jungle, who also created neon signs for the likes of Uncommon Objects and Home Slice Pizza), a screening area to show promotional videos and coolers and other products stacked everywhere.

Click here to read the full article: Yeti Coolers unveils first store Austin Business Journal 2-22-2017

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