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Trader Joe's fills former Sprouts space in Rollingwood

Trader-Joes-RollingwoodTrader Joe’s recently opened its doors in the specialty grocer’s Austin-area debut, muscling in on the ultra-competitive Central Texas retail market.

The store, located at 2805 Bee Cave Road in Rollingwood, will pack some 4,000 products into a space that is only 11,000 square feet, quite small in comparison to the new breed of big-box chain grocery stores.

The California-based company isn’t stopping with just one Austin location. Trader Joe’s — known for its line of inexpensive Two-Buck Chuck wines that cost $2.99 a bottle — already has two more Austin-area stores in the planning stages including one in the Seaholm Power Plant project and another in the Arboretum area.

Click to read entire article Trader Joe’s set for Rollingwood grocery debut (Austin Business Journal, 9-20-13)


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